Everlane always has this clean approach on things, that we normally take for granted. This is why I love their brand and love buying their products. I know, that they produce with love and that there’s a serious idea and plan in everything they produce. Their #whereItravel contest is a very nice idea too. A way to use modern networks as instagram for good things, for example sharing beautiful pictures of people and places all over the world. The best photos that were submitted till September, are going to be published in a book. The best of the best even have something more to look forward to: Their picture is going to hang in a gallery in NYC, to be admired by good people. Check their stuff out it is a simply beautiful way to dress.